A B O U T U S
We are two sisters who grew up in the National Redevelopment era of Philadelphia's Society Hill Historic District.
We love all things related to real estate, architecture, design and the art of business.
Today, we collaborate by merging our talents to provide marketing services to help your business grow.
Content Writer - Marketing Strategist
~ I have always loved writing and now use my extensive business, real estate and travel experience to write great content.
~ During my years as a Realtor, I gained the transferable skills applicable to effective freelance writing: meeting deadlines unfailingly, productive communication, strong leadership, creatively writing real estate marketing blogs and advertising pieces and operating nimbly to meet business goals.
~ I have had a successful, varied, 30+ year career in a straight commission competitive field, which served to heighten my sense of humor. I loved it when a deal came together. In 2008 while I was working full time, I completed a Saturday MBA program from the Univ. of St. Thomas in Houston, TX in finance and marketing. I care about my clients and in 2014, I gained peer recognition with an EPIC Award. (Ethical, Professional, Innovative & Caring Award).
~ We are Italian on both sides and when not at the computer writing, my favorite activity is traveling to Italy and Europe.
American Marketing Association (AMA)
American Writers & Artists Institute (AWAI)
Nat'l. Association of Realtors (NAR)
Certified Intern'l Property Specialist (CIPS)
Graphics Designer -
~ I am the creative graphic artist and fine-tuned editor at Pointed Arch Marketing. I provide innovative design solutions for websites, email marketing campaigns, branding and logos.
~ I have strong design expertise through a diversified career in several creative fields.I designed scenery and shot still photography for 25+ years in the film industry. Previous to that I designed commercial interiors with several architectural firms. My work as a designer always included graphic presentations and photography.
~ I hold a BS degree in Interior Design from Drexel Univ.'s Westphal College of Media Arts & Design, in Phila., PA, where I received the "Creative Designer Award" upon graduation. After working in NYC I relocated to New Haven, CT to pursue a MFA from Yale Univ. in Theatrical Scenic Design. It was an exclusive theatre program, where we were considered to be the "creme de la creme" of designers.
~ When not doing design, I enjoy period movies, gardening, yoga and healthy cooking.
Art Directors Guild ,Local 800 (ADG)
International Alliance of Stage & Theatrical Employees (IATSE)
United Scenic Artists, Local 829 (USA)
Houzz Pro, Interior Design & Decoration